They're trying to change FDA regulations as to what can legally be called "chocolate".
I have eaten "chocolate flavored coating" and things like that...the kind of stuff that they're proposing would be now called chocolate...and the stuff sucks. It's honestly terrible. It's easy to check labels and make sure that they say "chocolate" and not "chocolate-flavored" or "chocolatey" - but I certainly don't want to have to read the BACK of the label of my candy bar just to make sure that it has actual cocoa butter in it. Sheesh.